The Hangry WooF™ - PET supplements
Supplements for happy & healthy dogs.
2020 and Millennials in the U.S. were struggling to find the most beneficial and effective supplements for their dogs. A market jam-packed with jargons and dull-looking products left these emerging pet parents with a sense of doubt and unease.
Then entered the scene a line of all-natural wellness chews, boasting not only a refreshing image but also a taste to drool for. Introducing The Hangry Woof, the premium supplements brand loved by dogs, trusted by parents.
Year
2020
Client
2020
Client
The Hangry Woof™
Creative Process
The Challenge
The Hangry Woof needed an approachable look that, at the same time, could resolve any doubts from the
ever-more-demanding young pet parents. With a mission to make supplement pills more enjoyable for dogs, it also had to make the experience feel less daunting for the humans.
Our Approach
We worked with Hangry Woof to create a distinctly refreshing identity, marked by vibrant colors and lively illustrations of healthy, happy, and confident pooches. Information is presented in a clear and concise manner, making it easy to follow, easy to understand.
Pet Parents Motive
Pet Parents Motive
Visual Identity
As The Hangry Woof sets out to become the go-to wellness brand for Millennial pet parents, an adaptive visual identity allows for long-term, steady growth. Nutrition chews are only the beginning of The Hangry Woof’s real journey: a healthy and jolly way of life, for canines and humans alike.
“Oreo The Frenchie loves the calming chews especially at night when he has anxiety. They help him sleep like a baby! Keep him calm and relaxed 😌😌😌 . We can’t imagine our Oreos’ life without the chews. This is an amazing product that every furbaby parent should give their dogs!”
- Amazon Customer
Merchandise
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Design: Hai&Ikigai Design | Product Photography: Treesha Millicent
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