PERLAMUSE JEWELRY
A spark of individuality
A spark of individuality
The Challenge
Perlamuse began as a jewelry brand in the neighborhood of Rittenhouse Square, Philadelphia back in 2019.
Perlamuse began as a jewelry brand in the neighborhood of Rittenhouse Square, Philadelphia back in 2019.
To begin their new chapter in Vietnam, Perlamuse and Hai&Ikigai worked in close collaboration to reimagine their brand in a new market.
Our Approach
Perlamuse's main challenge is redefining jewelry norm in Vietnam by
Forming a new belief: Jewelry as Expression
Forming a new behavior: Using jewelry everyday.
Hai&Ikigai task is to create new brand from new logo and identity, packaging and design of all touchpoints to verbal narrative. A proper guideline will help Perlamuse to develop and maintain a unified brand images, voice and establish the brand through communication efforts as: Joyful, optimistic, loving, bold, and confident.
Forming a new belief: Jewelry as Expression
Forming a new behavior: Using jewelry everyday.
Hai&Ikigai task is to create new brand from new logo and identity, packaging and design of all touchpoints to verbal narrative. A proper guideline will help Perlamuse to develop and maintain a unified brand images, voice and establish the brand through communication efforts as: Joyful, optimistic, loving, bold, and confident.
Year
2021
Client
Perlamuse
2021
Client
Perlamuse
Color Palettes
Key Visual
Brand Applications
Packaging Systems
