KEITH Artisan Candle
KEITH Artisan Candle makes beautiful scented candles with infused perfume oils, prepared in a tiny workshop by a young lady with big dreams. Tsubaki Studio have created a logo and packaging design for the KEITH brand that position it as an artisanal product in the market. Introducing visual noise and graphic elements not typically seen in candle branding, the identity deploys cosmic-esque graphic elements – silver shiny stars and sharp colour palette – that say about the magical scent of the candle that comes on strong but deeply relaxing, and punchy blue/red colour block that stand out amongst other luxury candle brands out there. The design principle of anomaly – which is a deviation from the common rule/arrangement – is applied here with the changing of one or few of the stars to draw attention to it and add emphasis to the element within the design.
Designer
Jay Lim
Photography
Marcus Chan
