Banking is easier with Cake. The Cake brand leverages the bank's simplified experience and no-nonsense services in a manner that's equally stripped down, engaging and easy to understand.
The bold, unexpected application of color and typography were chosen to portray Cake's cold-shoulder towards the tired aesthetic and procedures offered by the traditional financial services.
Cake is on a mission to reinvent the banking experience for the cultures and lifestyles of today.
Cake is on a mission to reinvent the banking experience for the cultures and lifestyles of today.
Illustration by Trà Nhữ
