An Open Understanding for Universal Music Group
The Brand
The world's leading music company Universal Music represents both upcoming and household names from around the world.
The Project
Universal approached us to create a visual approach to announcing their New Sounds for the upcoming year.
For this years campaign, we let the artists do the talking - leading with the rich photographic assets set out by each artist's individual campaigns, alongside a type-based design system that ties the campaign together across socials, print and paid channels.
For this years campaign, we let the artists do the talking - leading with the rich photographic assets set out by each artist's individual campaigns, alongside a type-based design system that ties the campaign together across socials, print and paid channels.
