Gatorade Benefit Project
Gatorade partnered with artists from around the world to create a dynamic print campaign highlighting star athletes from baseball, football, and tennis and Athleticism. The campaign featured illustrations of the athletes demonstrating the benefits of Gatorade products under the tagline “Win From Within.”
Commissioned by TBWAChiatDay I was asked to illustrate a combination of three ads for the campaign including the artwork for Cam Newton, Derek Jeter and Usain Bolt. The visual direction was so well-received by PepsiCo that they invited me to do a fourth ad for JJ Watt, as well as participate in a short segment on for MTV interviewing him.
Gatorade partnered with artists from around the world to create a dynamic print campaign highlighting star athletes from baseball, football, and tennis and Athleticism. The campaign featured illustrations of the athletes demonstrating the benefits of Gatorade products under the tagline “Win From Within.”
Commissioned by TBWAChiatDay I was asked to illustrate a combination of three ads for the campaign including the artwork for Cam Newton, Derek Jeter and Usain Bolt. The visual direction was so well-received by PepsiCo that they invited me to do a fourth ad for JJ Watt, as well as participate in a short segment on for MTV interviewing him.
For inquiries, please contact:
Adhemas Batista
www.adhemas.com
Email: adhemas@gmail.com
Follow my Instagram: @adhemas
Email: adhemas@gmail.com
Follow my Instagram: @adhemas
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