Client:
Scesa
Sector:
Healthcare
Discipline:
Branding
Packaging Design
Location:
Singapore
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Some girls have heavier bleeding with their periods and others have lighter bleeding. And most girls have a light days and heavier days. Pads can vary by size or by absorbency. Scesa creates pads that is safe enough that women don't worry about leaking through, but is fit enough to be comfortable.
Scesa aim to help the woman realize the immense amount of strength their carries within their self. The brand want to stand hand in hand with women in their fight against everything that discourages women from truly being ‘women’, with a special focus on menstruation and feminine wellness to begin with.
Both for the logo and the brand design, we have the idea to create something elegant, something that could reflect the values of the brand and its mission and most of all to use a very different language than their competitors. The challenging part was to achieve the balance between the aspect of a high quality product but affordable at the same time.
