University of the Arts Helsinki, Branding
The Finnish Academy of Fine Arts, Sibelius Academy and Theatre Academy Helsinki merged in the beginning of 2013 into the University of the Arts Helsinki. Bond created the complete branding solution for the new university. The strategy for the identity was to create a distinctive set of logotypes based on a common design language, and to introduce an anchor symbol that acts as a point of connection between the university mother brand and the three academy brands. The simple and bold 'X' has plenty of meanings, just like art does. The symbol can be seen, for example, as a starting point, a destination, a meeting place, a location, a signature, an unknown force, a warning, an irritant, a question and a solution.
Photography: Mikko Ryhänen, Paavo Lehtonen, Veikko Kähkönen, Arsi Ikäheimonen
University of the Arts Helsinki, Brochure
Bond and printing house DMP collaborated to create a unique brochure for the University of the Arts Helsinki. The cover was printed using an Iris print technique to make every copy unique.
University of the Arts Helsinki, Launch
For the launch, Bond created a campaign in which the students were given 1000 euro budget to go and showcase their artistic work on the streets of Helsinki.
The university wanted to thank members of the Finnish parliament by giving them a Christmas gift full of art. The gift generated a huge amount of free publicity to the University as it was feature in all major news media. Source: ©MTV3