Gender equality logos for Madrid City Council
Madrid City Council launched 5 initiatives for the same objective: promote equal opportunities among women and men, and to reduce the gender gap between them. Each project accomplishes its goal through diverse channels targeting different audiences.
We created a graphic style composed of basic concepts where everyone could feel included. We worked towards an emotionless design because every person has a different perception. The identity must be a sign proclaiming the importance of all the people working on this common goal.
We created a graphic style composed of basic concepts where everyone could feel included. We worked towards an emotionless design because every person has a different perception. The identity must be a sign proclaiming the importance of all the people working on this common goal.
