Video Centro BluRay
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About

About

Ad Campaign for the VideoCentro's BluRay, are three digital illustrations worked with martestudio.
Published:
VideoCentro BluRay
TribuDDB
More than 25 awards in different festivals and categories:
Cannes Lions: Bronze, Press Retail Stores.
Ojo de Iberoamérica: Gold, Silver and Bronze.
Festival Antigua: Gold, Silver and Bronze.
Festival Volcán: Grand Prix-Press, Gold, Silver and Bronze.
Festival Pregonero: Best campaign, best press ad.
 
This campaign was worked side by side with martestudio an studio from Costa Rica. They make the Renders and the final edition, digital texturizing, and manipulation by me.
2011 won a Cannes Lion in the Press category:

 
Art Director / Copywriter: Kenneth Prieto
General Creative Director: Javier Mora, Pablo Chaves
General Art Director: Joaquin Brenes
Render: martestudio
Client: VideoCentro
Process

Here is the proccess of the graphics, the red strokes means the renders by martestudio and the yellow strokes means the final editing by me.
               Left: Render by Marte.                                                                       Right: Retouching by Knnth Prieto
               Left: Render by Marte.                                                                       Right: Retouching by Knnth Prieto