Ella Vega is a Costa Rican-American author writing about topics that bare the soul and trick the mind.
For the creation of her brand, the idea was to create an elegant and minimalistic brand. The main inspiration was the Art Deco movement of the 1920s, adapted to the 2020s.
Her writing sheds a light mostly on the topic of empathy, which is the virtue around which the logo design concept revolves. Both sides of the logo aren't the same, however they reflect each other symbolizing an empath's ability to put themselves in someone else's shoes.
BRAND IDENTITY | WEB DESIGN | CONSULTING