helen AI was born after a group of ex-Intel Pentium design engineers teamed up with the deaf and hard-of-hearing local community. The team envisioned applying their technological knowledge to help the deaf and hard-of-hearing effectively communicate with anyone, anywhere.
Formerly known as Sarah, we took inspiration on Helen Keller for the new name. For helen’s logo we wanted to create an instantly recognizable symbol for the community through a geometric interpretation of the letter 'H' in American Sign Language.
Brand Identity | Web Design | Art Direction