UpLevel is in the business of making companies extraordinary, by helping people perform at their greatest potential through simple yet powerful techniques. They were looking for a brand refreshment since their previous brand was too soft and not generating the results they needed.
The focus with their new brand was to create a minimal, modern and straight-forward design that communicates the company's core values: clarity, action and discipline. The brand color palette is made up of neutral colors paired with a strong red color that is actionable and inspires energy and confidence.
BRAND IDENTITY | WEB DESIGN | ART DIRECTION | CAMPAIGN DESIGN | CONSULTING | BRAND COLLATERAL | VIDEO