The ad campaign is rendered through a set of stark pixelated images and headlines, including “This is a photo of a man beating his wife,” that would never be appropriate to show publicly. “This is a photo of a man raping his wife” is paired with a pixelated image that would be against government regulations to air on broadcast news. “This is a photo of female genital mutilation” with an image that is blurred and unidentifiable, forcing the imagination to conjure up what happens to women and girls in many parts of the world.
While the images shown in the campaign were created from scenes of a nonviolent nature and were not produced from images of any individuals experiencing violence in any form, the effect they create when pixelated and juxtaposed with the headlines is thought provoking and deeply impactful.
These are just a few of the executions of the campaign, which coincides with16 Days of Activism against Gender-Based Violence, an annual international campaign that kicks off on November 25, the International Day for the Elimination of Violence against Women, and runs until December 10, Human Rights Day.
Brand: UN Women
Chief of Communications, a.i.: Oisika Chakrabarti
Communications & Media Specialist: Sharon Grobeisen
Head of Digital & Interactive Media: Jaya Jiwatram
Audiovisual Specialist: Marisa Grattan
Head of Social Media: Sarah Gilbertz
Digital Media Consultant: June Seo
Social Media Consultant: Elif Gulec
Chief of Communications, a.i.: Oisika Chakrabarti
Communications & Media Specialist: Sharon Grobeisen
Head of Digital & Interactive Media: Jaya Jiwatram
Audiovisual Specialist: Marisa Grattan
Head of Social Media: Sarah Gilbertz
Digital Media Consultant: June Seo
Social Media Consultant: Elif Gulec
Agency: MullenLowe New York
Managing Director: Rebekah Pagis
Head of Strategy: Jonny Gadd
SVP Executive Creative Director: Chris Rowson
SVP Group Creative Directors: Zack Menna & Rich Singer
Associate Creative Director: Patrick Regan
Junior Art Director: Emeline Earman
Junior Copywriter: MK Holladay
VP Executive Producer, Print: Aidan Finnan
VP Associate Studio Director: Mark Danish
Executive Producer: Gillian Blain
Senior Print Producer: Rick Waller
Senior Digital Producer: Jamie Templeton
Senior Motion Designer: Yoram Ohebsion
Group Leader – Layout: Nick Minieri
Content Producer: Maurice Loach
Motion Designer: Carolina Kowalczyk
VP Senior Business Affairs Manager: Vanessa Fazio
Assistant Art Producer: Tatiana Bradley
VP Strategy Director: Evan Giordano
VP Account Director: Meredith Raskopf
Account Supervisor: Reechana Taylor
Assistant Account Executive: Caitlin Fryer
SVP Agency Communications Lead: Rebecca Sullivan
SVP Group Account Director, P.R.: Kalley Jolly
Account Director, PR: Erica Warren
Managing Director: Rebekah Pagis
Head of Strategy: Jonny Gadd
SVP Executive Creative Director: Chris Rowson
SVP Group Creative Directors: Zack Menna & Rich Singer
Associate Creative Director: Patrick Regan
Junior Art Director: Emeline Earman
Junior Copywriter: MK Holladay
VP Executive Producer, Print: Aidan Finnan
VP Associate Studio Director: Mark Danish
Executive Producer: Gillian Blain
Senior Print Producer: Rick Waller
Senior Digital Producer: Jamie Templeton
Senior Motion Designer: Yoram Ohebsion
Group Leader – Layout: Nick Minieri
Content Producer: Maurice Loach
Motion Designer: Carolina Kowalczyk
VP Senior Business Affairs Manager: Vanessa Fazio
Assistant Art Producer: Tatiana Bradley
VP Strategy Director: Evan Giordano
VP Account Director: Meredith Raskopf
Account Supervisor: Reechana Taylor
Assistant Account Executive: Caitlin Fryer
SVP Agency Communications Lead: Rebecca Sullivan
SVP Group Account Director, P.R.: Kalley Jolly
Account Director, PR: Erica Warren
Media: MediaHub
VP Media Director: Persephone Kazl
Media Supervisor: Mary Rose Kesser
Media Planner: Gina Jin
Assistant Media Planner: Roger Hoff
Client Partner, Mediahub UK: Chris Lewis
