The objective of the following videos is to create a rational and emotional hook to facilitate the engaging of the client with the creative strategy proposed by the agency, in order to sell the project.

Since they belong to an integrated campaign, involving different media, the main challenge of the videos was to provide a clear and interesting overall vision or the project, while avoiding getting into specific details... leaving thereby enough space for content variations and overcoming ideas.
AXE: Peace
Credits: Creativity, Storytelling, Editing and Musicalization.
AXE: Gaming
Credits: Creativity, Storytelling, Editing and Musicalization.
Axe: Strategy Videos
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Axe: Strategy Videos

Videos created to engage the client with the agency´s creative strategy.

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