Camel: 100 Years NY
Credits:Ā Storytelling, Editing, some Color GradingsĀ andĀ Audio Design.
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The Project:
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This video was created for the 100th anniversary of Camel and my participation in the project was as Postproducer. The main challenge was to showcase the art projects while maintaining an interesting and dynamic pace. Also, it was important for the brand to create an underground feeling and visual style.Ā
Storytelling Structure:
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Opening:Ā To create anĀ underground atmosphere, the video goes in a journey through the streets of New YorkĀ into a remote areaĀ whereĀ urban art predominates andĀ Camel Sound is being prepared.
Hook:Ā This moment serves as a bridge, showing the artists getting ready to face the still blank canvases.
Middle Point:Ā This section containsĀ the core content of the project, showing the execution of the art piecesĀ interleaved with someĀ conceptual shots in order to enrich the narrative and establish aĀ visual rhythm.
Resolution:Ā Finally, the art pieces have been completed and the Camel Sound is ready, showing a shot of aĀ group of young people entering a hidden alley and starting the great celebration for the 100 yearsĀ of Camel.
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And that's it!Ā If you likeĀ the project, please appreciate it.
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Thanks for watching!
