SINGAPORE'S NATIONAL WATER AGENCY (PUB)
"The Less You Use, The More You Save"
"The Less You Use, The More You Save"
Creative Rationale:
The Singapore's National Water Agency, Public Utilities Board (PUB) initiative to encourage Singaporeans to use less water and save more. Hence the visual of a safe knob attached to a sinkhole, to bring the point across with a visual twist.
Concept: Patrick Ng
Client: Public Utilities Board (PUB)
Agency: Saatchi LAB Singapore
Copywriter: Evelyn Aw
Art Director: Patrick Ng
Photographer: Masterfile Stock
Concept: Patrick Ng
Client: Public Utilities Board (PUB)
Agency: Saatchi LAB Singapore
Copywriter: Evelyn Aw
Art Director: Patrick Ng
Photographer: Masterfile Stock
Digital Imaging: Patrick Ng
Print.
Photographer: Masterfile Images
