Canon EOS 6D BTS

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CANON EOS 6D

"Surpass Full Frame"

Creative Rationale:

To further promote Canon EOS 6D, the world's lightest mid-range full frame DSLR equipped with a 20.2 megapixel CMOS sensor, built-in WiFi and GPS support. A phase II Behind-The-Scene (BTS) video and print was launched to demonstrate the "Surpass Full Frame" concept.

And to best showcase EOS 6D key features - the Full-Frame, Remote Wireless photography and GPS, several locations at the La Sal Mountain, Arches National Park and the Slot Canyon in Moab, Utah, western part of United States of America was chosen to display the many adventurous possibilities one can experience with the EOS 6D.

The regional BTS and print was launched in Singapore, Malaysia, Indonesia, Thailand & Vietnam in late September 2013.

Concept: Patrick Ng, Lionel Tan, Satish Khattar & Anson Tan

Client: Canon Singapore

Agency: Hakuhodo Inc Singapore

Copywriter: Satish Khattar, Tanner Nagib

Art Director: Patrick Ng, Lionel Tan, Anson Tan

Film Director: Kate Rolston

Production: Hot Pictures Production

Photographer: Tyler Stableford (Canon Explorers of Light) & Draper White

Post: Detouche Post Malaysia

Audio: Canang Studio Malaysia

Behind-The-Scene Video 4mins

Directed by Kate Rolston (Tyler Stableford Photography + Film)
Photographed by Tyler Stableford. www.tylerstableford.com
Post-production: Detouche Post Malaysia. www.detouche.com/