ポッキー POCKY (Proposal)
POCKY x ADIDAS
Design Rationale:
In effort to draw relevance to the younger demographic in this ever-changing landscape of lifestyle trends, and to move the brand from being seen as just a popular snack to a highly sought–after lifestyle brand.
A first-ever collaboration between POCKY JAPAN x ADIDAS, featuring the classic flavors (like the Chocolate, Strawberry, Green Tea Matcha) and Original Packaging with the popular adidas BOOST footwear models. And not only does the shoelaces look like the Pocky sticks, it actually smells like one too!
The entire selection of footwear are set to debut in early 2020, with plans to release more flavors with other adidas models like the new Deerupt and Prophere. Additionally, each shoe release will come with a corresponding flavor Limited Edition Pocky Pack.
Design Concept: Patrick Ng
Client: Glico Asia Pacific
Agency: Hakuhodo Singapore
Art Director: Patrick Ng
