MEETmeTONIGHT is the first edition in Lombardy Researchers' Night, an initiative promoted by the European Commission each year involving researchers and research institutions in all European countries.

The goal of the competition was to design a logo to identify the important event with an important message to spread to citizens: "The researcher is like you! Meet me and see what I do every day."

In order to define the logo I started from the analysis of the central words of the brief "Meet Me Tonight" and "research / researchers." From these, with the right font there are the GLASSES hidden, symbol of the the discovery. The glasses allow you to clearly see the world around us, and to observe the researcher's job, the secrets, the passions and the great possibilities.

In order to define the logo I considered the bulb, one of the distinctive elements of chemical experiments in research laboratories. And just as an experiment, the event "Meetmetonight" gives everyone the opportunity to see and feel the passion and the possibilities of the Science and research. Inside of bulb there are bubbles, depicting the micro areas of research, as well as the infinite possibilities and discoveries that you can do with this event.

To mark the event "Meetmetonight" as "the meeting with the search" I have used the symbolic elements of science as the ampullae of the experiments, associated with champagne glasses, which shape is similar and might be associated with meetings, serenity and new discoveries. In this case the "toast of the research" is then enhanced by the font that explains and draws people to discover the liveliness represented by the brand. The background recalls the charm of the night and restful holiday.

Often when we speak of "search" you create a gap between the people and researchers, as if there is no communication with the profession and the society. To break these barriers to communication I decided to focus on a something simple effective. Elegant lines, creative recalling the Art Nouveau style, in strong contrast with the scope of the search. This is precisely the strength of this logo: the trademark and logo convey charm, attractiveness, color, creativity and professionalism due to the immense world of research.