A DIRECT MAIL INSPIRED BY NATURE.
With Sunlight launching a New Premium Natural's range the team was briefed to develop a launch campaign. A big part of the ask was to connect with relevant influencers within the nature & wellbeing space. Driving connection with relevance to the much needed and sought after lifestyle we curated a bespoke event at a garden just outside the Johannesburg CBD. Away from the stresses of the busy world, we treated the guests to an experience like no other. This featured talks inspired by nature featuring leaders in specific fields. From Interior, to food, wellbeing and finally the reveal of the product. Each of the attendees left with a one of a kind planter box which held a secret inside. One that would inspire them to continue on living a life inspired by nature.
Read on for more ***
With Sunlight launching a New Premium Natural's range the team was briefed to develop a launch campaign. A big part of the ask was to connect with relevant influencers within the nature & wellbeing space. Driving connection with relevance to the much needed and sought after lifestyle we curated a bespoke event at a garden just outside the Johannesburg CBD. Away from the stresses of the busy world, we treated the guests to an experience like no other. This featured talks inspired by nature featuring leaders in specific fields. From Interior, to food, wellbeing and finally the reveal of the product. Each of the attendees left with a one of a kind planter box which held a secret inside. One that would inspire them to continue on living a life inspired by nature.
Read on for more ***
Case study
Credits
Agency
The Niche Guys
Account Management
Lia Ottanelli, Kyle Moorgas
Agency Producer
Nasiphi Sibidla
Art Director/Stylist
Dylon Dreyer
Brand Representative
Buhle Ngubane, Tito Walaza, Ilze Visser, Caroline Blumrick
Executive Creative Director
Cameron Krieger
Creative Director
Dylon Dreyer
Agency
The Niche Guys
Account Management
Lia Ottanelli, Kyle Moorgas
Agency Producer
Nasiphi Sibidla
Art Director/Stylist
Dylon Dreyer
Brand Representative
Buhle Ngubane, Tito Walaza, Ilze Visser, Caroline Blumrick
Executive Creative Director
Cameron Krieger
Creative Director
Dylon Dreyer
Writer
Jonathan Peters-Newman, Xoli Ntusi
Agency Art Director
Dylon Dreyer
Jonathan Peters-Newman, Xoli Ntusi
Agency Art Director
Dylon Dreyer
Designer
Dylon Dreyer, Skye Steen, Mika Botha, Robyn-Leigh Budlender
Dylon Dreyer, Skye Steen, Mika Botha, Robyn-Leigh Budlender
Design Agency
Studio Muti
Illustrator
Studio Muti
Photographer
Tony Purnell & Jono Niebar
