You can bet that the cracks and gaps in your floors and walls are clogged with dirt and grime, even though your home may look clean. We needed to remind the public that Handy Andy is tough enough to “clean every inch” of your home. It can even transform the smallest spaces into spotlessly clean and untouched landscapes. These visuals communicate the benefit of the product by leading the viewer to think they are looking at a sprawling, paradise landscape – but the item subtly included tells the viewer that this is in fact in a tiny space in the floor.

To generate authentic engagement with this idea, it was crucial that we made the viewer focus on the landscape before they realised that the visual is actually a small space in the home. This juxtaposition of a vast landscape in a tiny space, when realised, creates impact and memorability for the brand and its message. We achieved this though a combination of photographic images and 3D rendering.
 
Loeries 2015 finalist for print craft X2 (Valley & Canyon)
 
Credits
Agency: theDOagency
Agency Art Director: Taskeen Limalia & Dylon Dreyer
Agency Producer: Kagiso Africa, Homaira Khan
Creative Director: Cameron K. Krieger
Creative Director: Stephen Craig
Production company: Heart Media
Writer: Jonathan Peters-Newman & Tyrone Andrey