G-STAR RAW - THE DENIM CLOUD
New Denim Arrivals
In order to push the seasons New Arrivals through all channels we came up with the idea of The Denim Cloud. This was the ideal way to present the viewer with something they had not seen before whilst at the same time keeping it very commercial by showing a multitude of denim garments.
To keep the viewers interest we mixed in a few items from the
G-Star Archive, as well as some special unique one-off objects that we could use for storytelling along the consumer journey.
G-Star Archive, as well as some special unique one-off objects that we could use for storytelling along the consumer journey.
Art Direction + Styling - Djordy van Riel
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