G-STAR REWARDS
Shop. Get Rewarded. Repeat.
In order for G-Star to create a stronger relationship with its loyal consumers, the G-Star RAW Rewards program was initiated. It was key that G-Star RAW Rewards received its own identity whilst still fitting seamlessly within the main look and feel of the brand. Other key objectives were for the consumer levels to be recognisable and clear.
Art Direction - Djordy van Riel
WINDOW ANNOUNCEMENT
DISPLAY
SIGN-UP INCENTIVE
SIGN-UP CARD
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MEMBERSHIP STATUS
MEMBERSHIP LEVELS
