MARC NEWSON
To launch the new G-Star RAW x Marc Newson collection we decided to take a very dynamic approach based on movement. The movement showcased how comfortable the garments fit on the body whilst at the same time giving the viewer information about the fabrics, as heavy fabrics move differently than lightweight fabrics. We took out the model in order to keep the focus on the garments and their design.
Art Direction + Design - Djordy van Riel
LOOKBOOK
ONLINE