Le Matin Dimanche —Campaign, 2020
Although these boxes no longer carry newspapers during the week, they have not been abandoned: The “Matin Dimanche” can still be found in these boxes every Sunday, may it rain or shine. We wanted to put the spotlight on the hard work that goes into the making of this weekly newspaper. (source ; messieurs.ch)
The development of characters that can be simplified, that lose definition as the video goes along and they shrink in size, gives an impression of unity, of “uniformity”; the desire to not make each character unique.
The style of our illustration talent, Catherine Pearson, lent itself perfectly to our ideas. She drew them. Elisa Ciocca from Messieurs.ch and Miriam Palopoli animated them.
(source ; messieurs.ch)
Style Frames
107 characters and 215 objects were illustrated for the global campaign.
Credits
Direction et art direction: Guillaume Mégroz (Messieurs.ch)
Production: Richard Ammann (Messieurs.ch)
Animation: Elisa Ciocca (Messieurs.ch) & Miriam Palopoli
Animation: Elisa Ciocca (Messieurs.ch) & Miriam Palopoli
DOP: Dino Berguglia
Camera assistant: Cédric Heckly (Messieurs.ch)
Camera assistant: Cédric Heckly (Messieurs.ch)
Editor: Julian Zimmermann (Messieurs.ch)
Illustration: Catherine Pearson
Music and sound design: Smider
Music and sound design: Smider
Follow my adventures in the life of an illustrator.
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Instagram : @coliviapearson
Website: www.catherine-pearson.com