2024 is the Year of the Dragon,
a year that promises Strength, Luck and Charisma.
With the Lunar New Year just around the corner, and the Year of the Dragon making it
extra special this time, my friend Sophie Zhao and I embarked on
a rather sentimental project– our "Year of the Dragon Wall Scroll Calendar."
This idea struck us as a fun and fresh way to blend childhood nostalgia with a touch of tradition, taking something from many of our childhoods and refreshing it to empower
and resonate with today's audience. After we couldn't find anything similar here in Switzerland,
we were especially driven to move forward with our project to share the nostalgia and
pride in our heritage.
Unleash your Creativity & Ignite your Inner Fire!
—
The project is a homage to my inner child, featuring the iconic Asian girl bowlcut many of us seemed to have and a nod to the classic '90s yellow shoes (à la Kill Bill)
as a tribute to badass female leaders.
Beyond the cute facade, there's the expression of the strength and fierceness within each of us, symbolized by the dragon taking center stage, guiding the girl on her creative journey, and the cute happy fruits on the side, a showcase of luck accompanying the adventure.
My creative process involved sketching on Procreate
and refining all the details in Photoshop (—yes, more than 1500 layers!).
Sophie took the reins on production, sourcing the original calendars from China and handling the business outreach and partnerships.
—
The project is a homage to my inner child, featuring the iconic Asian girl bowlcut many of us seemed to have and a nod to the classic '90s yellow shoes (à la Kill Bill)
as a tribute to badass female leaders.
Beyond the cute facade, there's the expression of the strength and fierceness within each of us, symbolized by the dragon taking center stage, guiding the girl on her creative journey, and the cute happy fruits on the side, a showcase of luck accompanying the adventure.
My creative process involved sketching on Procreate
and refining all the details in Photoshop (—yes, more than 1500 layers!).
Sophie took the reins on production, sourcing the original calendars from China and handling the business outreach and partnerships.
☻
As gifting is a big part of the Lunar New Year culture,
we wanted to ensure the packaging reflected the pride we feel in this project.
I designed custom sleeves and wrapped each calendar with love and care.
You'll find a small card inside, wishing you luck and success on your 2024 journey.
Thank you!
This project is a celebration of our heritage, creativity, growth, friendship and passions. We wish you all a fantastic year ahead, filled with excitement and creativity. This year is set to be nothing short of amazing.
☻
Our calendars are available on my shop www.catherine-pearson.shop
You can follow my adventures on Instagram @coliviapearson
This project is a celebration of our heritage, creativity, growth, friendship and passions. We wish you all a fantastic year ahead, filled with excitement and creativity. This year is set to be nothing short of amazing.
☻
Our calendars are available on my shop www.catherine-pearson.shop
You can follow my adventures on Instagram @coliviapearson
