Nespresso Purpose & Values
Nespresso is so much more than coffee. It's been a pioneer in technology, sustainability and design for the last 40 years. IDEO was tasked with helping Nespresso articulate why it existed, what are their values and to launch and integrate these ways of working within their business and to the wider world.
Our key insight was that Nespresso puts the extraordinary into everything they do; from the taste and aroma of their coffee, to the design of their products and to their commitments to sustainability and the environment. Nespresso is inspiring tasteful and meaningful living.
Through our research we discovered that this was already happening in amazing ways throughout the business - we simply had to tell these stories. This is a small selection of work from a 6 month close collaboration between IDEO and Nespresso.
Role: Design and Project Lead - Creative Director
Created at IDEO
We hosted a huge workshop with the entire HQ team to share stories, ask for feedback and define the purpose together. This helped us to fully integrate the purpose into their business making it something that all employees felt part of.
We created an online portal to host content to launch and integrate the purpose, values and ways of working around the world.