The Collective is more than a great place to live, it's somewhere you can live like you've never lived before. We bring together the best of communal living with the privacy of your own apartment. A diverse community of forward thinkers can connect at daily events in shared spaces that broaden horizons and develop new skills. It’s no wonder that a rapidly growing number of people around the world are proud to call us home.
To bring this new and exciting way of living to life we created a campaign that celebrates how it feels to live at The Collective. Empowering, positive headlines talk to The Collective’s purpose - to create the best possible co-living environment, that enables people to lead more fulfilling lives, together.
This advertising campaign is bigger than The Collective - this is a rallying cry to live how you want to live, whoever you are, wherever you are from.
Produced as the lockdown for COVID-19 was eased, rigorous health and hygiene procedures were followed on set to ensure maximum safety for the crew and models. We carefully planned each shot to ensure that social distancing was adhered to whilst still managing to show a group of friends enjoying life in one of our buildings. This helped to ensure the images and films can be used both during and post-pandemic.
Agency: Amp London
Photography: Alysaa Boni
Creative Management: Ridley Scott Associates
Head of Creative: Jack Haslehurst
Director of Marketing: Jessica Svensson
Campaign Manager: Laura Fox
Senior Designer: Oliver Lindsay
Customer Director: Mike Greenup