The 2011 Vintner Ball
Identity, Branding and Event Planning
Identity, Branding and Event Planning
During the fall of 2005, a group of wine enthusiasts from the Twin Cities was inspired to develop a unique event:
a world-class, charitable wine tasting — with 100 percent of funds raised benefiting the community and a local
cause. What followed was the enlistment of wine distributors, connoisseurs, local businesses and finally,
a stunning event in the heart of winter. Thus began the Vintner Ball.
I have been the lead designer and art-director for all six Vintner Balls. Each year I create a unique identity for the event. Then I work alongside the account executive assigned to the project to plan the event, as well as develop all of the visuals and printed material needed. I create posters, invitations, programs, signage, order forms, silent-auction bidding sheets and more. Many of the materials are produced in house, by hand.
The local chapter of Second Harvest has been the beneficiary all six years. Through their ability to leverage donations, the funds raised through the six Vintner Ball events resulted in more than $7 million worth of food being distributed to families in need.
a world-class, charitable wine tasting — with 100 percent of funds raised benefiting the community and a local
cause. What followed was the enlistment of wine distributors, connoisseurs, local businesses and finally,
a stunning event in the heart of winter. Thus began the Vintner Ball.
I have been the lead designer and art-director for all six Vintner Balls. Each year I create a unique identity for the event. Then I work alongside the account executive assigned to the project to plan the event, as well as develop all of the visuals and printed material needed. I create posters, invitations, programs, signage, order forms, silent-auction bidding sheets and more. Many of the materials are produced in house, by hand.
The local chapter of Second Harvest has been the beneficiary all six years. Through their ability to leverage donations, the funds raised through the six Vintner Ball events resulted in more than $7 million worth of food being distributed to families in need.
Main identity poster displayed at event - features primary and secondary logo
Detail of logo
Detail of logo typography
Save The Date eblast
Various printed materials for use at event:
seminar door signs
auction item sign and corresponding bid sheet
individual wine signs and cheese signs
seminar door signs
auction item sign and corresponding bid sheet
individual wine signs and cheese signs
Photography by Jackie Menth
