Identity, Branding and Event Planning
a world-class, charitable wine tasting — with 100 percent of funds raised benefiting the community and a local
cause. What followed was the enlistment of wine distributors, connoisseurs, local businesses and finally,
a stunning event in the heart of winter. Thus began the Vintner Ball.
I have been the lead designer and art-director for all six Vintner Balls. Each year I create a unique identity for the event. Then I work alongside the account executive assigned to the project to plan the event, as well as develop all of the visuals and printed material needed. I create posters, invitations, programs, signage, order forms, silent-auction bidding sheets and more. Many of the materials are produced in house, by hand.
The local chapter of Second Harvest has been the beneficiary all six years. Through their ability to leverage donations, the funds raised through the six Vintner Ball events resulted in more than $7 million worth of food being distributed to families in need.