Harlen Persinger Photojournalism
Identity system
Identity system
Harlen Persinger is a photojournalist based in Milwaukee, Wisconsin, who covers multi agriculture assignments around the globe. Harlen not only has an eye for capturing the perfect photo, but he's also a talented and creative writer and editor. In 2004, Harlen transitioned into his own freelance enterprise and needed a separate identity to provide a host of clients with consistent recognition. I created a simple and memorable camera icon for him using elements of typography.
