Branding for an automotive repair shop wRRSZTAT.
In Polish, a car repair shop, in short, is called “WARSZTAT”
– similar to a garage or workshop.
As a brand name, we suggested our client the neologism “WRRSZTAT”, which adds a vroom sound (an onomatopoeia representing the sound of an engine revving up).
The logotype uses visually rising letters that imitate rising sound
of an engine. Chosen typography fits well with the automotive theme familiar to racing, suggesting the repair shop’s quality.
Visual Identity: Grzegorz Sołowiński
Naming: Mariusz Ruciński
Year: 2020–2023
Grzegorz Sołowiński
Graphic Design & Art Direction
instagram.com/iamcollaps
THANK YOU
