The SBF Foundation is envisioned to be a foundation for the business community of Singapore. It aims to help Singapore’s business community give back to society by reaching out and transforming the lives of the less-privileged in Singapore. The Foundation does this by actively promoting corporate social responsibility and corporate philanthropy, as well as providing advancement of education through partnership with the business community.
When developing the concept and executing the design of SBF Foundation Annual Report FY19, we took three approaches; Reinforce the concept of collectively advocating empathy for our society, Portray the concept of a covalent bond between businesses, partners & society, Showcasing paired businesses & stakeholders with kindred values.
The blobs of liquid represents the SBF Foundation members, under-privileged individuals, nonprofit organisations and key stakeholders. The liquid merging and colour changes depicts how the collective efforts between SBF Foundation members and the key stakeholders can enhance the contributions of the business community by encouraging the social, vocational and educational upliftment of Singaporeans that require assistance. Embracing empathy as a community.
Client: SBF Foundation
Agency: [KLOO]
Creative Director: Hironori Kawaguchi
Designer: Elizabeth See
Creative Director: Hironori Kawaguchi
Designer: Elizabeth See
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