I worked with PickleJar Communications to illustrate a campaign for Newcastle University to help students with their journey to University. It's called 'On Course to Uni' and by using facebook, twitter and tumblr they offer advice to students, answer questions and help them through exams and into university.

 

Above is a selection of stereotypical university charachters I was asked to illustrate so that people can tag themselves and friends on facebook.

Below the journey from school to university is illustrated like a train journey with important events depicted at stations. This image is the facebook cover image of the page and intergrates with the logo which is the facebook profile pic.

The theme of the train journey was extended to 'train tickets' which were printed out and handout of students on Newcastle University Open days.

Once the students got their A Level results and a place at Newcastle Uni they can download an illustrated facebook cover image from a number of different designs