Spikes Asia: Young Spikes 2020 | Conservation International: Sustainable Seafood
This project has been done in collaboration with Vijit Nanda, a brand strategist from Mumbai, India.
Summary
Can you imagine a world without seafood? What would happen if, one day, all the fish we consume went missing?
This is the question posed at the core of ‘The Missing Fish Project’, a campaign by Conservation International to build awareness and generate partnerships with business leaders in Hong Kong and Singapore.
The campaign is an integrated, multi-channel initiative that centers around a core activation—a seafood lunchbox, customised and delivered to select C-suite prospects. Through a personalized letter, microsite with a data visualization, and uniquely designed labels, the box tells a story of the very real possibility of a world without seafood—while he or she tucks in to their gourmet seafood meal.
The rest of the campaign is a series of efficient digital and physical reminders strategically selected to appear throughout a typical business leader’s day that constantly reinforces our message—and will drive them to act.
