This was the first ever mobile app game that Emirates has done. In fact, Saatchis too.

The brief was to communicate the message of ‘Emirates flies to 30 European destinations’.
So what better ways are there to make this message sticks than allowing our audience to 

have a bit of fun while they are commuting?

I came up with the idea and even the whole gameplaying mechanic.

In order to keep a clean but engaging look on a small screen, I used simple vector graphics & colorful tones.
And to maintain the link with Europe, the design elements are created with reference to classic European items.