My UX Design journey begins in March 2015 with General Assembly.

In a 12-week intensive course, I learned to build wireframes, implement best practices

for common design patterns and analyze business goals from a user perspective.

During one of those twelve weekends, I participated in the 54-hour Startup Weekend hackathon.

With a strong understanding of UX methodologies, our team delivered a user-centric solution

that won as Grand Winner of Startup Weekend #8 HK 2015.

In 2016, my passion for UX took me to two incredible opportunities.

1.) Taking the lead on all UX projects and e-Com tasks as Associate Creative Director at Leo Burnett Arc HK,

2.) Invited back to General Assembly as Teaching Assistant for the same UX Design course I did a year ago.

And in 2017, I joined IBM iX as UX Design & Creative Lead.

By April, I was appointed as one of the twenty-four Global iX Ambassadors.

And after having led numerous design thinking workshops for both clients and internal teams,

I was certified as an IBM Design Thinking Coach in July.

As my UX Design journey continues, hope we'd get to collaborate on future projects.

Please check out my UX work here: