As the Chief Digital Designer of Cosmopolitan, I led the Estee Lauder digital campaign to promote their new product 'BB Cushion Pen' on various social channels (Facebook, Instagram, YouTube, and Cosmo's very own website).
From creative direction, storyboarding, pitching and selling concepts to the client, and through to production, we created a series of 5 video contents to illustrate the benefits of the product. Leveraging the followings and influence of various KOLs/Influencers (even included a Miss Hong Kong!), the whole campaign was executed within a tight period of four weeks but to the highest standard that Cosmopolitan has ever produced.
Along the ride, not just buzz and targeted view numbers were achieved, but I was also able to lead by action and nurture my design team's capabilities through a hands-on creative doer's role.
