The biggest campaign for GUINNESS in 2012 was their DISCOVER MUSIC event, which spanned over 6 months with 5 concerts.

I was the sole Art Director on this project from start to finish, overseeing everything from posters, online banners, promo items to the events’ dress-up.

It was an unique experience as I designed a huge slogan-lightbox that the client had to fight off all parties so he can keep in his own home. Collaborated with props maker to design a LED table stand and created foam-made waving gloves.