Liquid AI
project
Liquid AI
video type
Motion Graphic Video
purpose
Presentations
______
The challenge
The team at liquid Ai wanted to impress their customers when they introduced their new technology to them. So they asked us to come up with a way of explaining how their new technology uses the traditional marketing practices with artificial intelligence to created custom target ads.
The solution
We knew we had a captive audience sitting down to watch the explainer video before the meeting so we took a cinematic approach to explain the technology by introducing marketing methods of the past and connecting them to present technology.
Video
We used a mixture of animation tools to bring the idea to life, from working in 2D with After effects for the characters and environments to 3D with C4D for the model of the objects and create depth in the camera moves.
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