Client
International Red Cross
Project
Vacine Equity
Video type
2D Motion Graphic
Purpose
Campaign Awareness
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The Brief
The IFRC briefed us in the midst of COVID to raise awareness and explain to the public what was happening across borders, with critical vaccines being stockpiled when other countries didn't have enough.
The Concept
We came up with the idea of "Observing the Public" to reveal what was happening in the style of a nature documentary, observing human life and telling what was happening worldwide.
The Story
We told the visual story by emulating relatable scenarios with abstract characters and a surreal use of scale to emphasise the scale of the issue. And to give it that extra layer of detail, we had the story voiced by a very talented voiceover artist to make it feel like a nature documentary. Sorry its not the real Sir David.
