Carta Coin
project
Carta Coin
video type
3D Explainer Video
3D Explainer Video
purpose
Concept Explanation
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The challenge
Getting a new idea off the ground is hard, especially when you can’t see the physical product, let alone an idea entirely based on code. The founder of Carter coin briefed us to create a concept that would explain how the new blockchain technology will work and the possibilities it will create.
The solution
We came up with the idea of telling the story from both sides of the coin. This created a narrative that could explain the negatives with traditional banking on one side of the coin and on the other side explain how the tokenised technology will work.
The Video
The graphics were designed in adobe illustrator using isometric grids and then remodelled in Cinema 4D to enable us to create dynamic moves in animation that wouldn't have been possible working in 2D without breaking the flow of the animation.
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