INSURANCE : LANDING PAGE
Smart Home Ecosystem Mobile App - iOS/Android
Client: Euler Pvt Ltd Work: Design Language, Ux Design, UI Design, Prototyping, Style Guide Year: 2019
Euler systems approached us with a simple UX problem of redesigning the front page to increase the conversion rate and simplify the overall experience of the web page. The team at Analogy not only used UX and Usability principles to improve the page but also redesigned the content, curated the imagery and optimised the UI for a better and simpler experience.
Design Direction
We kept a few clear design goals both from a Visual, business and functional standpoint. This was maintained with all of the visual elements as well as the interconnected interactions without any heavy animation, shadows and textures. Also keeping the colour palette light and with a high contrast, we were able to convey clear information and visual hierarchy.
