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Fuel Bar – Visual Identity.
Fuel Bar.
BRAND STRATEGY, NAMING, VISUAL AND VERBAL IDENTITY.​​​​​​​
Fuel Bar is a hypothetical design project and a visual exploration on monochrome layouts.
I imagined Fuel to be an urban bar located in El Born —one of the trendiest neighbourhoods of Barcelona— known for its intimate vibe and hidden gems. Fuel has a contemporary style, dark interiors and it’s the ideal setting for an autumn-evening date. It offers specialized drinks and gourmet bites with a focus on natural wines and fine spirits.
The identity combines striking images of bubbly close-ups with strict and systematic layouts. The seasonal menus are designed in a small format to fit the palm of the hand, and are printed in luxurious Keaykolour deep-black 350gsm paper with white lithography.
Fuel Bar is a conceptual project and, also, the bar of my dreams.
The fonts used are Monument Extended and Neue Montreal by Pangram Pangram.


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Fuel Bar – Visual Identity.
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Fuel Bar – Visual Identity.

FUEL is a bar located in El Born, Barcelona. It has a contemporary vibe, a dark look and it’s the ideal setting for an intimate autumn-evening. I Read More
964
7.4k
73
Published:

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