Massimo Dutti Lunar New Year.
VISUAL IDENTITY AND PACKAGING.
Massimo Dutti is a renowned fashion-retail company from the Inditex Group, founded in Spain in 1985. The brand offers womenswear, menswear, accessories, and fragrances under a distinctive elegant style. Besides their urban and casual lines, the brand produces a special collection for the Lunar New Year, to be sold exclusively in China and in other Asia-Pacific countries.
The packaging was developed for the 2019 Lunar New Year collection, and included two red envelopes as a small gift to the customers.
Project made for Massimo Dutti.
Packaging – Gabriela Hernández and Patricia Vieira.
Photography – Juan Ávila
All rights reserved. Massimo Dutti.