Brief: John Flynn Private Wayfinding
Client: College Project
Date: April 2013
Date: April 2013
Upon the approach of its 20 years of service to the Gold Coast, John Flynn Private Hospital sought a rebrand. This involved a new logo and hospital environment, through an improved, brand dedicated, user friendly wayfinding system that would compliment its environmental surrounds and luxurious interior.
Named in honour of Reverend John Flynn founder of the Royal Flying Doctor Service (RFDS), I sought to reflect this history through my logo design.
I created a geometric shape based on the RFDS current locations, then refined to create a heart shape.
I created a geometric shape based on the RFDS current locations, then refined to create a heart shape.
