Brief: Snow Whites Coffin
Client: College Project
Date: March 2013
2013 marked the 81st year on planet Earth for Dieter Rams. To commemorate this influential designer, Hillman Curtis Films released a retrospective of his work titled “Snow White’s Coffin”(SWC). The client requested that the film title be branded as a logo, as it was to be used across a variety of promotional material including a website home page and an online ad. The deliverables for this brief included a DVD slick, with booklet showcasing Rams’ philosophies and work, CD artwork, website and online advertisement.
My design was developed around Dieter Rams’ concept of ‘Less But Better Design’.
I chose to reflect this simplistic approach through the use of the single line within the logo. This reflects the idea of taking things back to their simplest form – line shape and colour. The circular pattern was adapted from a dial found on one of his Braun products.
