It was time for a new product launch again -
Neutrogena Hydro Boost Gel SPF 30.
Not only does it hydrate your skin, it also shields you from the sun.
How can we communicate the benefits of this 2-in-1 product and ultimately drive trial?
We used the visual metaphor of a water umbrella, which clearly communicates the idea of hydration
and sun protection.
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TVC
(15 sec)
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PRINT
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BUS STOP POSTER
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POINT OF SALE
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ADVERTORIAL
ADVERTORIAL
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Agency: DDB Group Singapore
Copywriter: Jinglin Ang, Shingsian Chew
Art Director: Russell Fong
Interactive Art Director: Theng Lim
Creative Director: Sharon Goh
