As a young Creative in DDB, the opportunities are endless.
Here's one of our submissions for the Cannes - MediaCorp Young Lions 48-hour Competition.
How can we encourage people to save water through one proposed action?
We got people to TURN THINGS AROUND, quite literally in fact.
When the ad is held upright, you'll see a shower head, with the message 'LESS IN THE SHOWER'.
When held upside down, you'll see a collecting bucket with the message 'MORE FOR THE FUTURE'.
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CLOSE-UP:
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Copywriter: Jinglin Ang
Art Director: Yizhen Huang
