MUJI. Tokyo. Paris.
This has got to be one of the most artistic briefs I've ever received.
Through an art installation, how do we infuse the essence of Japan into the MUJI Flagship store in Paris?
For this project, I've had the honour and pleasure of working alongside 3 amazing art partners - 2 Korean and 1 French.
It was truly a therapeutic and inspiring experience.
Here's sharing some excerpts from our deck:
______________________________________________________________________________________________________
Agency: R/GA Singapore in collaboration with R/GA Tokyo
Copywriter: Jinglin Ang
Art Director: Daseul An, Candice Lee
Creative Director: Cyril Louis
Art Director: Daseul An, Candice Lee
Creative Director: Cyril Louis
